Client
Ski Bluewood
Scope
Social Media Management
Paid Ads
Brand Strategy
Brand Identity Refresh
UX Optimization
Systems Migration
Email + Text Marketing
Event Activation + Implementation
Production Shot List Management
Ecomm Store Development
Character Development
During a time when small ski hills are becoming few and far between, Bluewood approached AdvoGlobal to build brand equity and help ensure sustainable growth for years to come.
The Challenge
Our Approach
Communicating effectively to the Bluewood community (with tone and voice dialed in) was critical for strengthening trust and engaging the current customer base.
We started with email (which continually proves to be the breadwinner of communication with the highest ROI of all other channels) and was key in driving traffic to convert on their website and making their way up to the mountain.
Weather reports, both good and bad, were regularly communicated through social channels, strengthening the trust and loyalty of Bluewood’s customers.
1,092
Instagram Likes
We put the power in the hands of the Bluewood community, giving them a sense of ownership for on-mountain decisions – like naming the Terrain Park.
Instagram Comments
A creative play on the traditional sick note which garnered the most shares and took home the Chinook Award at the American Advertising Federation in the Tri-Cities.
Facebook Shares
With Bluewood’s customer base more engaged, we used reels to show the energy on the mountain, creating FOMO. This enticed visitors to keep coming back for more.
We coordinated, marketed, and assisted in the activation of four new on-mountain events.
A series of live music events in the lodge featuring local artists.
Bluewoods’s first ever ski camp for intermediate and advanced women skiers.
A half-day ski school program for kids ages 3-6 to develop a love of winter sports.
Pilot coworking program that opened the lodge to local remote workers.
Our Approach
By focusing on what they truly value, we created meaningful connections with new users.
We used strategic community partnerships to increase top-of-mind-awareness by placing print ads in front of Bluewood’s serviceable obtainable market (SOM).
Our Approach
With Bluewood’s long standing history in the valley, we made sure to preserve the historic roots while guiding their brand identity into the 21st century.
The Results
Increased Revenue
Increase in Season Pass Revenue
Stoke Factor
Who It’s For
This 5-day email course will walk you through everything you need to generate endless content ideas, a style guide to stay on brand, & the system for using social media to drive business growth… for free!
