As an architect, you’re trained to create stunning spaces that transform lives.
But when it comes to social media for architects, most people are stuck posting the same polished project photos that blend into the noise. Meanwhile, your competitors are booking clients left and right with content that actually connects.
Here’s the reality: great architecture deserves great storytelling.
And the firms winning on social media aren’t just showing what they build—they’re sharing why it matters, how it happens, and who makes it possible.
Ready to transform your social media from a necessary evil into your most powerful business development tool? Let’s dive into 10 proven content ideas that will make your firm impossible to ignore.
Why Social Media Strategy Matters for Architectures
Before we jump into specific content ideas, let’s address the elephant in the room.
Social media isn’t just about pretty pictures anymore. It’s about building trust, demonstrating expertise, and creating emotional connections that turn followers into clients.
The Content Pillar Framework for Architects
Every piece of content you create should serve a strategic purpose. That’s where content pillars come in—think of them as the “genre” of your posts that help you maintain balance and variety.
Here are the five content pillars that we recommend and use ourselves:
- Authority: Position yourself as the expert through how-to’s, methodologies, and industry insights
- Relational: Build human connections through behind-the-scenes content and team spotlights
- Lightbulb: Trigger action with design tips, fun facts, and mindset shifts
- Dopamine: Create feel-good content with aspirational and motivational posts
- Testimonial: Showcase client love and project success stories
Now, let’s explore how to bring these pillars to life with specific content ideas.
1. Behind-the-Scenes Content
Transform your daily work into compelling content that humanizes your brand.
Instead of only showing finished projects, invite your audience into your process. Share moments of your team sketching initial concepts, reviewing CAD drawings, or problem-solving on-site. These authentic glimpses build trust and demonstrate the expertise behind every project.
Content Pillar: Relational
What to Include:
- Time-lapse videos of design sessions
- Quick interviews with team members about current challenges
- Sequential process sketches that show how a challenge was overcome
- Short videos explaining a specific design decision in real-time
The magic happens when followers feel like they’re part of your creative journey, not just observers of the final result.
2. Progress Documentation Series
Your projects don’t happen overnight—so why only show the end result?
Create ongoing series that follow projects from initial concept through final walkthrough. This approach keeps your audience engaged over months, not just seconds. Each update builds anticipation while demonstrating your comprehensive capabilities.
Content Pillar: Authority
Series Ideas:
- “Foundation to Finish”: Weekly updates on a major project
- “Design Evolution”: Show how concepts change and improve through iterations
- “Problem Solver”: Document how you overcome unexpected challenges
- “Client Journey”: Follow the collaborative process from both perspectives
This strategy transforms one project into dozens of engaging posts while showcasing your expertise at every phase.
3. Before and After Transformations
These posts consistently drive the highest engagement across all platforms.
But here’s the twist: don’t just show pretty pictures. Tell the transformation story. What problems did the original space create? How did your design solve them? What impact has the change had on how people use the space?
Content Pillar: Dopamine + Authority
Transformation Types:
- Exterior renovations with drone photography
- Interior space reconfigurations
- Landscape integration projects
- Historic building restorations
- Small space maximization solutions
Remember: people don’t just want to see beautiful spaces—they want to understand how you created them and imagine what you could do for their own projects.
4. Team Spotlight and Company Personality
People hire people, not firms.
Feature the humans behind your incredible work. Share individual team members’ expertise, celebrate office milestones, and showcase your company values in action. This content builds trust and helps potential clients feel confident about working with your team.
Content Pillar: Relational
Spotlight Ideas:
- “Meet the Team”: Individual interviews about design philosophy and favorite projects
- “Office Life”: Casual moments that show your collaborative culture
- “Learning Together”: Team training sessions or conference takeaways
- “Celebrating Success”: Project completions, work anniversaries, or industry recognition
When clients can put faces and personalities to your firm name, they’re more likely to reach out for their own projects.
5. Collaborative Process with Other Professionals
Show your ability to orchestrate complex projects by highlighting your partnerships with other industry experts.
Feature interactions with engineers, contractors, landscape architects, and interior designers. This content demonstrates your project management skills and positions you as the central coordinator who brings together diverse expertise to create exceptional results.
Content Pillar: Authority + Relational
Collaboration Content Ideas:
- Joint meetings where different professionals solve problems together
- “Meet Our Partners” spotlights on trusted contractors and consultants
- Behind-the-scenes coordination between multiple disciplines
- Problem-solving sessions that show how expertise combines
- Team celebrations when complex projects come together successfully
This approach reassures potential clients that you can handle sophisticated projects while building relationships with referral partners who see your collaborative spirit.
6. Interactive Content and Polls
Engagement isn’t just about likes—it’s about starting conversations.
Create content that requires audience participation. Ask about design preferences, run polls about architectural styles, or create quizzes that help followers understand their own space needs. This approach drives engagement while providing valuable insights about your audience’s interests and pain points.
Content Pillar: Lightbulb
Interactive Ideas:
- “This or That” design preference polls
- “Guess the Material” photo quizzes
- “Rate This Design” community feedback posts
- “What Would You Change?” renovation challenges
- “Design Style Quiz” that helps followers identify their preferences
Use the responses to inform future content and demonstrate that you value your community’s input.
7. Industry Insights and Educational Content
Establish your authority by sharing valuable knowledge that extends beyond your own projects.
Share statistics about sustainable design, explain current architectural trends, or break down complex building codes in simple terms. This educational content positions you as a thought leader while providing genuine value that keeps followers returning.
Content Pillar: Authority
Educational Topics:
- Sustainable design principles and their long-term benefits
- Building code changes and what they mean for homeowners
- Architectural style guides with historical context
- Design psychology and how spaces affect behavior
- Construction cost trends and budget planning tips
The goal is to become the go-to resource for architectural knowledge in your market, making you the obvious choice when someone needs professional help.
8. Detailed Project Storytelling
Go beyond pretty pictures—explain your design decisions and problem-solving approaches.
Share the “why” behind every choice: material selections, spatial arrangements, lighting strategies, and sustainability features. Include practical details like square footage, project timelines, and client satisfaction outcomes that help followers understand the full scope of your work.
Content Pillar: Authority + Lightbulb
Story Elements:
- Initial client brief and challenges identified
- Design concept development and iterations
- Material selection rationale and sourcing
- Construction challenges and creative solutions
- Final outcome and client feedback
- Lessons learned and applications for future projects
This approach demonstrates your expertise while helping potential clients understand what working with you would be like.
9. Cost Transparency Content
Address the #1 concern potential clients have by breaking down project budgets and explaining where money goes.
Create content that demystifies architectural costs and debunks common pricing myths. Share general budget breakdowns for different project types, explain what factors drive costs up or down, and help followers understand the value they receive for their investment.
Content Pillar: Authority + Lightbulb
Transparency Topics:
- “Where Your Money Goes”: Budget breakdowns for typical projects
- “Why Architecture Costs What It Does”: Value explanation content
- “Expensive vs. Valuable”: Helping clients understand long-term ROI
- “Budget Red Flags”: Warning signs of unrealistic expectations
- “Cost-Saving Strategies”: How smart design reduces construction costs
- “Hidden Costs Explained”: Permits, utilities, and unexpected expenses
This transparency builds trust and helps qualify leads—clients who understand your value proposition are more likely to become ideal clients.
10. Community Involvement and Values
Demonstrate your values beyond profit and build emotional connections with your audience.
Share your firm’s charitable work, sustainability efforts, and community involvement. Show how your designs contribute to neighborhood improvement and social good. This content attracts clients who share your values while differentiating your firm from purely profit-driven competitors.
Content Pillar: Testimonial + Relational
Community Content:
- Pro bono projects for local nonprofits
- Sustainable design initiatives and environmental impact
- Historic preservation efforts
- Community planning and public space improvements
- Mentorship programs and education outreach
- Local partnerships and collaborative projects
When potential clients see that you care about more than just fees, they’re more likely to trust you with their own important projects.
The Social Media Strategy For Architects
You now have 10 proven content ideas that can transform your architectural firm’s social media presence.
But ideas without execution are just good intentions.
Here’s how to turn these concepts into a consistent, results-driven social media strategy:
Your Monthly Planning Process
Start with the big picture, then zoom in:
30-Day Content Overview: Look at the month ahead and identify any posts that need to align with holidays, project milestones, or promotional campaigns. Use your content pillars to ensure your post types are balanced—you don’t want all authority content or all behind-the-scenes posts.
Weekly Workflow:
- Monday: Audit last week’s performance and plan upcoming content
- Tuesday: Research trending topics and gather content materials
- Wednesday: Create visual content and write captions
- Thursday: Finalize posts and schedule publication
- Friday: Review scheduled content and prep for next week
Making It Sustainable
The biggest mistake architectural firms make with social media is trying to do everything at once.
Start with 2-3 content types that feel most natural to your team and workflow. Master those before adding more complexity. Remember: consistency beats perfection every time.
Assign specific team members to different content types based on their strengths and interests. Your project managers might excel at progress documentation, while your newest hire could be perfect for behind-the-scenes content.
Your Next Steps
Your firm deserves a social media presence as impressive as your buildings.
These 10 content ideas provide the foundation for authentic, engaging posts that attract ideal clients and showcase your expertise. But the real transformation happens when you implement them consistently with a strategic approach that aligns with your business goals.
Ready to amplify your social media presence and start attracting the clients you truly want to work with? Book a brainstorm session with our team to develop a customized social media strategy that turns your expertise into your most powerful marketing tool.
